Chalk Barn

The background story

I first came across this wedding venue not as a marketer, but as a bride-to-be.

While searching for my own wedding location, I stumbled across their listing tucked away on a popular third-party platform several pages deep. Their online presence was minimal and their story, which deserved to be front and centre, was buried. They had run a few paid ads historically, but they weren’t reaching the right people and hadn’t generated the results they were after. What struck me most was how quietly this beautiful venue was sitting in the background while others, often less special, were taking the spotlight.

When I met the owners, they were at a crossroads. Enquiries had slowed to a trickle and they’d already heavily invested in a rebrand in 2019. Competitors were dominating search results, social feeds, and wedding directories. After years of struggling to gain traction, they were even considering moving away from weddings altogether and turning the barn into something entirely different. It wasn’t that their venue lacked magic - it simply wasn’t being seen.

What they needed wasn’t a complete business pivot. They needed to be found, understood, and chosen. Together, we built a strategy that would bring their story to life and place their venue where it belonged: in front of couples dreaming about their wedding day.

What we did

The first step was to make them visible. We rebuilt their search presence from the ground up, ensuring they ranked for the moments that mattered most — when newly engaged couples were looking for a Wiltshire wedding venue. Alongside building a strong SEO foundation, we developed targeted PPC campaigns designed not just to attract clicks, but to bring in couples who were actively ready to book.

The website was refined to guide visitors seamlessly from curiosity to enquiry, supported by regular monthly strategy meetings where we reviewed performance data, identified opportunities, and made small but meaningful adjustments that continually strengthened their results.

As momentum grew, we maintained a steady focus on refining and optimising their SEO, PPC, and paid social activity month after month. Each campaign was carefully adjusted to reflect seasonal trends, audience behaviour, and conversion insights, ensuring the venue’s visibility remained strong and their enquiries consistent.

At the same time, we elevated their brand identity and crafted a social media presence that felt warm, romantic, and aspirational. Through paid and organic campaigns, we shared their story with intention - showcasing the beauty of the grounds, the character of the spaces, and the joy of real weddings held there. With a modest budget and a limited library of wedding imagery, we focused on running carefully targeted campaigns and managing social media with precision, ensuring every effort connected with the right couples. We collaborated closely with photographers and videographers to source fresh, authentic content, organised styled shoots to enrich the visual narrative, and continually refined copy and messaging to keep the brand voice elegant, consistent, and true to the venue’s identity.

To support this digital strategy, we introduced a refined offline experience too. We renewed outdated brochures and created print materials designed to mirror the venue’s minimalist charm and sophistication. Every touchpoint, from the first online interaction to the moment a couple arrived at the venue, was thoughtfully aligned to build trust, create desire, and make the decision to book feel effortless.