We began by taking over their SEO and paid advertising strategy, ensuring Hannah Elizabeth Bridal could finally be found by the brides they truly wanted to reach. Rather than casting the net too wide, we focused on elevating the messaging to speak directly to the right bride, someone who valued luxury designers and the intimate, personal experience the boutique offered. We ran structured A/B testing on both ad creatives and messaging, using these insights to continually refine how we spoke to and engaged with their audience.

The website became a key part of this transformation. We redesigned and managed it with a sharper focus on user experience, ensuring brides could discover and understand the dresses in the same thoughtful way they would in person. We wanted the online journey to mirror the feeling of stepping through the boutique’s door — beautiful, calm, and curated. By structuring the website around how brides actually research and shop, we created a seamless path from inspiration to appointment.

To further elevate the client journey, we implemented a new booking system that gave brides a smoother, more intuitive way to secure appointments. We created branded and automated follow-up emails, texts, and messaging that mirrored Hannah’s warm, personal touch, ensuring every interaction felt consistent with the in-boutique experience. Digital materials such as beautifully designed lookbooks and “What to Expect at Your Appointment” guides gave brides a sense of ease and excitement before they even stepped through the door. These were complemented by printed flyers and handouts that extended the brand’s elegance offline.

We also began coordinating styled shoots both inside and outside the boutique. These shoots were designed with strategy at their core. We selected and liaised with models, guided them to embody the brand’s personality, and led the creative direction to align with the boutique’s evolving identity. Every shoot was filmed and edited to produce a suite of ad-first and social-first assets, giving us a bank of content to test, optimise, and use across multiple campaigns.

Data became central to every decision. Insights from ads, social performance, and on-site behaviour shaped our creative direction, messaging and targeting strategy. We used these findings not only to enhance marketing activity but also to provide Hannah with valuable business intelligence, helping to ensure the boutique was consistently attracting and booking the right brides.

As the partnership grew, we took over organic social media to bring the Hannah Elizabeth Bridal brand to life online. By shifting away from overly polished, static content provided by the designer, we focused on personality, warmth, and short-form video, filmed both within the boutique and at wedding venues, to ensure our content felt personal, fun and grabbed the attention of the dream bride.

Finally, we also layered in a complete email and event strategy. Regular newsletters kept brides engaged and inspired, while carefully planned trunk shows, sample sales, and new designer launches became standout moments. We planned and ran these campaigns from start to finish. Each event was supported by strategic promotion to drive buzz and deliver fully booked bride lists. Together, these elements created a seamless ecosystem where digital storytelling, in-person experience, and operational systems worked hand in hand to reflect the true elegance of Hannah Elizabeth Bridal.